Campaigning for facts

Fighting Disinformation Roadmap E-Summit

Since its massive advent on the public and political scene, from 2012 on, the rapid dissemination of disinformation, from fake news to deep fakes, has shaken both the integrity of information and the integrity of democracy. 

Disinformation ranges from fabricated falsehoods and alternative facts to any information in disagreement with one’s beliefs. It combines initial malevolent intent with end-user amplification and gets spun around with the virality and velocity of algorithm-driven mass and social media. 

Disinformation has also become a complex paradigm where specific segments like political propaganda, commercial click-bait, and hybrid cyber-threats are conjoined by a flow of news, networks, and businesses in a transborder and transmedia environment. 

To counter those perceived threats caused by disinformation, we have seen the rise to two major fields: fact-checking and media and information literacy (MIL).  

This has also created opportunities for newcomers to enter professional fields in need of revamping and further synchronization across practitioners, agencies, platforms, and networks.

Accordingly, the Fighting Disinformation Roadmap E-Summit aims to bring together senior practitioners in these two fields, as well as academics, researchers, and innovators, in order to:

  • Exchange and share knowledge
  • Discuss ideas and solutions for a future collaborative roadmap or a joint campaign to combat all aspects of fake news, social and mainstream media manipulation, and disinformation.


This E-Summit will be broadcasted and open to the public in an interactive session format to allow for shared perspectives and engagement between the experts and the public:

2:00 p.m. Welcome note by Peter Metzinger  

2:05 p.m. Opening Keynote: The effectiveness of different Counterprogramming, debunking strategies, and approaches to tackling mis/disinformation on social and mainstream media- statistics and examples. 

2:20 p.m. Counterprogramming and debunking challenges and learnings:

  • The most critical challenges facing fact-checkers and debunkers
  • Strategies and learnings
  • Whose responsibility is it to fight disinformation?

3:00 p.m. Interactive workshop using Miro Board: How to tackle the fight against disinformation challenges: 

  • How can fact-checkers, debunkers, scientists, social platforms, media and tech providers better align their efforts to improve Information Literacy and rebuild trust:

3:40 p.m. Closing Keynote: Summary and findings presentation  


Peter Metzinger

An international coach and consultant since 1998, supporting companies, industry associations, other organizations, and individuals in driving and managing change, as well as finding extraordinary solutions to impossible missions in the fields of leadership, marketing, communications, and/or politics

Martin Roth

President – Swiss Pension Fund Association

Catherine Gilbert

Verification Officer – KEYSTONE-SDA-ATS AG

Marco Kovic

Marko Kovic, PhD, is a researcher, author, and activist interested in misinformation and disinformation.

Michael M. Maurantonio

Consumer-Centric Media expert with rer. nat. background and working in marketing & advertising since 1997. Founder of #StopFundingHateNow and fellow campaigner of Dr. Augustine Fou in the fight against AdFraud. Since 2011 independent entrepreneur and consultant for Swiss SMEs and intl. Companies. Member of the Atlantic Council’s DigitalSherlocks: http://www.digitalsherlocks.org

Bärbel Winkler

Bärbel coordinates the various Skeptical Science translation activities: selected content, various handbooks and most recently the Cranky Uncle game. She also writes blog-posts for Skeptical Science as time allows.


—Practical Information— 

The Organizers: ReclaimThe facts, an initiative dedicated to combatting the spread of disinformation through media and information literacy (MIL).  

Event Language: English 

Cost: Free

Who Should Attend:

This esummit is beneficial to everyone.

Let us not be powerless and defenseless witnesses facing a world under constant attack. Let us be more proactive in defending our democratic values.


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